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  • Make sure your job adverts and role profiles are inclusive and appealing to attract the widest audience. The Gender Bias Decoder will analyse the language you are using and suggest changes to words that may carry a hidden implication of bias. Many words are associated with masculine or feminine stereotypes and can unconsciously influence the jobs people to apply for. Try it out for free – just copy the text of your job advert into the box to see how balanced it is


Enter one word per line. Words in the text that start with at least one of words in this list are considered masculine. For example, if this list contains 'ambitio', both 'ambitious' and 'ambition' will be considered masculine.
Changes in these lists are saved in the local storage of your webbrowser and persist if you close the browser. However, it is advised to keep a seperate backup of the lists if you do intensive editing.

Enter one word per line. Words in the text that start with at least one of words in this list are considered feminine. For example, if this list contains 'collab', both 'collaboration' and 'collaborative' will be considered feminine.
Changes in these lists are saved in the local storage of your webbrowser and persist if you close the browser. However, it is advised to keep a seperate backup of the lists if you do intensive editing.

This tool is adapted from Kat Matfield's Gender Decoder for Job Ads based on: Danielle Gaucher, Justin Friesen, and Aaron C. Kay (2011), Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality (Journal of Personality and Social Psychology, July 2011, Vol 101(1), p109-28)

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